The 2026 State of Amazon SES: A Real Deliverability Report
Year-end Amazon SES analysis from real aggregate campaign data: bounce rates held at 0.10%, open rates climbed to 18.9%, complaint rates ran 14x below the AWS threshold.
Email marketing tips, platform comparisons, and guides from the Mailblast team.
Year-end Amazon SES analysis from real aggregate campaign data: bounce rates held at 0.10%, open rates climbed to 18.9%, complaint rates ran 14x below the AWS threshold.
Gmail and Yahoo's Feb 2024 rules require SPF, DKIM, DMARC, one-click unsubscribe, and complaint rate under 0.3%. What changed, why, and how to comply.
Real Amazon SES send-time data: Friday wins on engagement (22.2% open), Saturday loses (13.0%), 8 AM UTC is the peak hour (24.9%).
Amazon SES marketing email open rates climbed 4.3 points 2023-2026 (14.6% to 18.9%) - the Apple MPP and Gmail enforcement era explained with real data.
Email cost per 1,000 emails ranges from $0.10 (Amazon SES) to $7+ (full-stack ESPs). Here's the honest 2026 comparison at a 100K/month send volume.
At 15K contacts and 50K sends, MailerLite runs about $25, Brevo $29, Mailblast + SES about $30, Mailchimp $185. Full cost ranking with the catches.
Connect Mailblast to Amazon SES in minutes using a small IAM user. Get campaign management, list segmentation, and analytics at $0.10/1,000 emails delivery cost.
Mailblast includes automation from $10/month; Mailchimp gates it behind a $45 plan. Compare pricing, features, and which is right for you.
5 free email marketing tools tested. Sender offers 15,000 emails/month vs Mailchimp's 500. Real limits, features, and ROI data from 2026 testing.
Mailchimp costs $135/month at 10K contacts, $310 at 25K, and $800 at 100K. We break down the real costs, hidden fees, and when cheaper alternatives make sense.
Sendy's $69 one-time fee is appealing, but slow sends and self-hosting overhead push many teams to alternatives. Here are the best Sendy alternatives for Amazon SES.
Amazon SES has no campaign UI. These 5 tools add list management, drag-and-drop editors, and analytics on top of SES's $0.10/1,000 email pricing.