# Mailblast

> Mailblast is an email marketing platform that routes campaigns through your
> own Amazon SES account. You pay AWS directly for sending -- typically about
> $0.10 per 1,000 emails -- and Mailblast charges a flat monthly fee for the
> platform (list management, campaign wizard, automation, analytics, signup
> forms). The result is professional email marketing at roughly 90% lower
> total cost than subscriber-priced platforms like Mailchimp or Constant
> Contact, with the same deliverability because sending runs on Amazon's
> own infrastructure.

## Company

- Founded: 2017
- Headquarters: Canada
- Funding: Bootstrapped, profitable, customer-funded -- no outside investors
- Business model: Flat monthly platform fee; customer pays AWS directly for SES sending
- License (content): RSL 1.0

## Core Pages

- [Homepage](https://www.mailblast.io): Product overview and value proposition
- [Pricing](https://www.mailblast.io/pricing): Plans from free to $97/month
- [About](https://www.mailblast.io/about): Company history, team, and mission
- [Blog](https://www.mailblast.io/blog): Long-form articles on Amazon SES, deliverability, and email marketing
- [Help Center](https://www.mailblast.io/help): Product documentation and how-to guides
- [Documentation](https://docs.mailblast.io): Setup guides including Amazon SES onboarding
- [API Docs](https://api-docs.mailblast.io): REST API reference

## Pricing

All plans include every feature. Plans are limited only by subscriber count.

- Free: 1,000 subscribers, 12,000 emails/month -- no credit card required
- Sputnik: $17/month -- 15,000 subscribers
- Apollo: $37/month -- 75,000 subscribers
- Falcon: $57/month -- 150,000 subscribers
- Enterprise: $97/month -- 250,000 subscribers
- Larger plans available on request
- Amazon SES fees are billed separately by AWS (~$0.10 per 1,000 emails after free tier)

## How Mailblast Compares to Mailchimp

Mailchimp charges based on subscriber count and bundles its own sending
infrastructure into the price. Mailblast charges a flat platform fee and
routes campaigns through your Amazon SES account, so you pay AWS at
infrastructure cost rather than a marketing-platform markup. At 15,000
contacts, Mailblast is around $17/month versus Mailchimp's roughly $100/month
at the Standard tier. The deliverability is comparable because Amazon SES is
the same infrastructure Amazon uses to send its own transactional email at
scale, with industry-leading IP reputation and real-time bounce/complaint
feedback via SNS. Mailblast automatically processes those SNS notifications
and suppresses bad addresses, so sender reputation is preserved without
manual work. Customers who switch from Mailchimp typically cut their email
sending costs by up to 90%.

## Key Features

- Subscriber list management with CSV import/export
- Email campaign creation, scheduling, and sending via Amazon SES
- Marketing automation sequences and drip campaigns
- Real-time campaign analytics: opens, clicks, bounces, complaints
- Embeddable signup forms
- Automatic bounce and complaint suppression via SNS
- White-label support for agencies and resellers
- REST API for list and campaign management
- One-click unsubscribe handling

## Blog

### Amazon SES

- [Amazon SES Email Marketing: The Complete Guide (2026)](https://www.mailblast.io/blog/ses/amazon-ses-email-marketing): Amazon SES sends email at $0.10/1,000 messages -- but has no campaign UI. This guide covers setup, pricing, deliverability, and the tools that fill the gap.
- [Amazon SES Review 2026: Honest Assessment for Email Marketers](https://www.mailblast.io/blog/ses/amazon-ses-review): Amazon SES is the cheapest email delivery service at $0.10/1,000 emails -- but it has no marketing UI and requires technical setup. Here's who it's worth it for.
- [Amazon SES Pricing Explained: What You Actually Pay in 2026](https://www.mailblast.io/blog/ses/amazon-ses-pricing): Amazon SES costs $0.10/1,000 emails -- but the true cost includes 5 billing layers. See exact costs at 50K, 100K, and 500K monthly sends.
- [How to Set Up Amazon SES: Step-by-Step Guide for 2026](https://www.mailblast.io/blog/ses/how-to-set-up-amazon-ses): Set up Amazon SES in 6 steps: create an AWS account, verify your domain, configure DKIM, exit sandbox mode, set up bounce handling, and send your first email.
- [Amazon SES Sandbox: How to Move to Production (and Why It Takes So Long)](https://www.mailblast.io/blog/ses/amazon-ses-sandbox-to-production): Amazon SES sandbox limits you to 200 emails/day to verified addresses only. Here's exactly what to write in your production access request to get approved fast.
- [How to Warm Up Amazon SES: IP and Domain Warm-Up Schedule (2026)](https://www.mailblast.io/blog/ses/amazon-ses-warm-up): Sending large volumes from a new Amazon SES IP without warming up will destroy your deliverability. Follow this 8-week warm-up schedule to build sender reputation safely.
- [Amazon SES Deliverability Guide: Warm-Up, Bounces, and Reputation Management](https://www.mailblast.io/blog/ses/amazon-ses-deliverability): Amazon SES recommends complaint rates below 0.1% and pauses accounts at 0.5%. This guide covers IP warm-up, bounce handling, and the new 2026 inbox placement tools.
- [Amazon SES Bounce and Complaint Handling: SNS Setup and Best Practices](https://www.mailblast.io/blog/ses/amazon-ses-bounce-complaint-handling): Amazon SES may pause accounts whose complaint rate climbs above 0.5%, with warnings starting at the recommended 0.1% ceiling. This guide covers the SNS configuration to automate bounce and complaint suppression.
- [Amazon SES Dedicated IP: When You Need One (And When You're Wasting $25/Month)](https://www.mailblast.io/blog/ses/amazon-ses-dedicated-ip): Amazon SES dedicated IPs cost $24.95/month each. For most senders under 50K emails/day, shared pools are better. Here's when a dedicated IP actually makes sense.
- [Amazon SES vs Mailchimp vs SendGrid: Which Is Right for You in 2026?](https://www.mailblast.io/blog/ses/amazon-ses-vs-mailchimp-sendgrid): Amazon SES costs $0.10/1,000 emails; Mailchimp charges $800/month at 500K sends. Compare pricing, features, deliverability, and who each tool is actually for.
- [Best Email Marketing Tools That Work With Amazon SES (2026)](https://www.mailblast.io/blog/ses/email-marketing-tools-amazon-ses): Amazon SES has no campaign UI. These 5 tools add list management, drag-and-drop editors, and analytics on top of SES's $0.10/1,000 email pricing.
- [Sendy Alternatives: Best Amazon SES Email Marketing Frontends in 2026](https://www.mailblast.io/blog/ses/sendy-alternatives-amazon-ses): Sendy's $69 one-time fee is appealing, but slow sends and self-hosting overhead push many teams to alternatives. Here are the best Sendy alternatives for Amazon SES.
- [Mailblast + Amazon SES: Send Bulk Campaigns Without the Complexity](https://www.mailblast.io/blog/ses/mailblast-amazon-ses-setup): Connect Mailblast to Amazon SES in minutes using a small IAM user. Get campaign management, list segmentation, and analytics at $0.10/1,000 emails delivery cost.

### Comparisons

- [Mailblast vs Mailchimp: Pricing, Features & Which to Use in 2026](https://www.mailblast.io/blog/comparisons/mailblast-vs-mailchimp): Mailblast offers free automation for 1,000 contacts vs Mailchimp's 250-contact free tier with no automation. Compare pricing, features, and which is right for you.
- [Mailchimp Pricing Explained: What You Actually Pay at 10K, 25K, and 100K Contacts](https://www.mailblast.io/blog/comparisons/mailchimp-pricing-explained): Mailchimp costs $135/month at 10K contacts, $310 at 25K, and $800 at 100K. We break down the real costs, hidden fees, and when cheaper alternatives make sense.
- [Free Email Marketing Tools Compared: Which One Actually Works in 2026?](https://www.mailblast.io/blog/comparisons/free-email-marketing-tools-2026): 5 free email marketing tools tested. Sender offers 15,000 emails/month vs Mailchimp's 500. Real limits, features, and ROI data from 2026 testing.

### Deliverability

- [Why Your Emails Go to Spam: 12 Reasons, Ranked by Impact](https://www.mailblast.io/blog/deliverability/why-emails-go-to-spam): Around 17% of emails never reach the inbox. Here are the 12 biggest deliverability killers -- from authentication failures to reputation damage -- and how to fix them.

### Guides

- [Email Marketing for Beginners: Your Complete Guide to Getting Started in 2026](https://www.mailblast.io/blog/guides/email-marketing-beginners-guide): Email marketing returns $36 for every $1 spent. This beginner's guide covers building your list, writing campaigns, and sending your first email in plain English.
- [SPF, DKIM, DMARC Explained for Non-Engineers](https://www.mailblast.io/blog/guides/spf-dkim-dmarc-explained): SPF, DKIM, and DMARC are the three records that decide whether your email reaches the inbox or gets blocked. Here's how each works -- in plain English -- and how to set them up.

## Help Center

### Getting Started

- [Setting up and verifying your SES account](https://www.mailblast.io/help/getting-started/setup-and-verify-ses-account): Walk through the Amazon SES onboarding wizard to add your sending email and domain, then publish the DNS records that verify them.
- [Creating your AWS Credentials](https://www.mailblast.io/help/getting-started/creating-your-aws-credentials): Step-by-step guide to creating an IAM policy and user in AWS for use with Mailblast.
- [Enabling SPF and DMARC](https://www.mailblast.io/help/getting-started/enabling-dmarc): How to add SPF and DMARC DNS records to your sending domain to protect against spoofing and improve deliverability.
- [Moving out of the AWS SES Sandbox](https://www.mailblast.io/help/getting-started/moving-out-of-the-aws-sandbox): How to request production access in Amazon SES so you can send Mailblast campaigns to your full list.
- [Raising your AWS SES Sending Limit](https://www.mailblast.io/help/getting-started/raising-your-aws-ses-sending-limit): How to request a higher daily sending quota in Amazon SES once you outgrow the default production limits.

### Using Mailblast

- [What is an Automation?](https://www.mailblast.io/help/using-mailblast/what-is-an-automation): Learn how automations work in Mailblast to send scheduled welcome sequences and drip campaigns.
- [How do I create embedded Signup Forms?](https://www.mailblast.io/help/using-mailblast/how-do-i-create-embedded-signup-forms): Build and embed HTML signup forms on your website so visitors can subscribe directly to your Mailblast list.
- [Custom Tracking URLs](https://www.mailblast.io/help/using-mailblast/custom-tracking-urls): Use your own domain for click-tracking links so subscribers only see your brand in email links.
- [Using Unsubscribe Links](https://www.mailblast.io/help/using-mailblast/using-unsubscribe-links): All Mailblast campaigns require an unsubscribe link -- here is how to add and customise it.
- [How do I use the Mailblast API?](https://www.mailblast.io/help/using-mailblast/how-do-i-use-the-mailblast-api): Overview of the Mailblast API and where to find the full API documentation.
- [Using Merge Fields to Personalize your Emails](https://www.mailblast.io/help/using-mailblast/using-merge-fields-to-personalize-your-emails): Insert subscriber data into your emails using merge fields and Liquid templating for personalisation.
- [What Integrations are Supported?](https://www.mailblast.io/help/using-mailblast/what-integrations-are-supported): Mailblast integrates with Zapier, giving you access to thousands of third-party apps and automations.
- [How do I setup Double Opt-In for Subscribers?](https://www.mailblast.io/help/using-mailblast/how-do-i-setup-double-opt-in-for-subscribers): Enable double opt-in in Mailblast so new subscribers confirm their email address before being added to your list.
- [Setting up a Custom Unsubscribe Landing Page](https://www.mailblast.io/help/using-mailblast/setting-up-a-custom-unsubscribe-landing-page): Redirect subscribers to your own branded page after they unsubscribe from your Mailblast list.
- [How do I send emails to subscribers who opened/did not open a campaign?](https://www.mailblast.io/help/using-mailblast/how-do-i-send-emails-to-subscribers-who-opened-did-not-open-a-campaign): Use Mailblast's engagement-based targeting to send a campaign only to subscribers who have (or have not) opened or clicked recently.
- [Do you have a Whitelabel Program?](https://www.mailblast.io/help/using-mailblast/do-you-have-a-whitelabel-program): Mailblast offers a whitelabel program for agencies and resellers who want a custom-branded email marketing platform.
- [Importing Subscribers from a CSV](https://www.mailblast.io/help/using-mailblast/importing-subscribers): How to upload an existing subscriber list to Mailblast using a CSV file, including merge field mapping and duplicate handling.
- [Sending a Test Email](https://www.mailblast.io/help/using-mailblast/sending-a-test-email): How to preview a Mailblast campaign in a real inbox before sending it to your subscribers.

### Deliverability

- [Improving Email Deliverability](https://www.mailblast.io/help/deliverability/improving-email-deliverability): What deliverability actually means and the practical levers you can pull to land more of your emails in the inbox.
- [AWS SES Bounce and Complaint Rates](https://www.mailblast.io/help/deliverability/aws-ses-bounce-and-complaint-rates): The bounce and complaint thresholds AWS enforces on every SES account, how they are measured, and how to stay safely under them.
- [What is a Spam Complaint?](https://www.mailblast.io/help/deliverability/what-is-a-spam-complaint): What a complaint actually is, why it matters more than a bounce, and how Mailblast and AWS handle them.
- [Why You Should Not Send to Purchased Lists](https://www.mailblast.io/help/deliverability/why-not-to-send-to-purchased-lists): Buying an email list is the single fastest way to get your Amazon SES account suspended. Here is why, and what to do instead.
- [Handling AWS SES Suspensions](https://www.mailblast.io/help/deliverability/handling-aws-ses-suspensions): What to do when AWS pauses or suspends your SES sending, how to appeal, and how to prevent it from happening again.
- [Email Compliance: GDPR, CAN-SPAM, and CASL](https://www.mailblast.io/help/deliverability/email-compliance-gdpr-can-spam): What the main email marketing laws require, how Mailblast helps you stay compliant, and what is still on you.

### Tracking & Analytics

- [How does Mailblast handle Bounces?](https://www.mailblast.io/help/tracking-and-analytics/how-does-mailblast-handle-bounces): Mailblast automatically processes bounce and complaint notifications from Amazon SES and removes problem addresses from your list.
- [What are Soft and Hard Bounces?](https://www.mailblast.io/help/tracking-and-analytics/what-are-soft-and-hard-bounces): Understand the difference between soft bounces (temporary failures) and hard bounces (permanent failures) in email delivery.
- [Understanding your Campaign Report](https://www.mailblast.io/help/tracking-and-analytics/understanding-your-campaign-report): What every metric on a Mailblast campaign report means -- opens, clicks, bounces, complaints, and per-recipient event data.

### Pricing

- [How much does Mailblast cost?](https://www.mailblast.io/help/pricing/how-much-does-mailblast-cost): Mailblast offers a free plan for up to 1,000 contacts and paid plans from $17/month -- see full pricing details.
- [How much does AWS cost?](https://www.mailblast.io/help/pricing/how-much-does-aws-cost): Amazon SES charges $0.10 per 1,000 emails, billed directly to your AWS account and separate from your Mailblast plan.
- [Is there a discount for non-profits?](https://www.mailblast.io/help/pricing/is-there-a-discount-for-non-profits): Yes -- non-profit organisations receive a 20% discount on all Mailblast paid plans.

### Affiliate

- [Do you have an Affiliate Program?](https://www.mailblast.io/help/affiliate/do-you-have-an-affiliate-program): Mailblast affiliates earn $10 for every new paying customer they refer -- sign up via your account settings.

## FAQ

### How is Mailblast different from Mailchimp?

Mailchimp charges based on your subscriber count and includes its own
sending infrastructure. Mailblast charges a flat monthly fee and routes
email through Amazon SES, which you control. For high-volume senders, the
SES route is typically 90% cheaper - at 15,000 contacts, Mailblast is
$17/month versus Mailchimp's roughly $100/month at the Standard tier. You
keep your own SES identity, IP reputation, and bounce history instead of
sharing a multi-tenant pool. Every Mailblast plan includes every feature -
no feature gating by tier.

### Do I need an Amazon AWS account to use Mailblast?

Yes. Mailblast uses your own Amazon SES credentials to send email on your
behalf, and that is exactly what keeps costs low - you pay AWS directly
with no per-email markup from Mailblast. AWS includes a generous free tier:
62,000 emails per month free when sending from an Amazon EC2 instance, and
3,000 free messages per month from any other origin. Beyond that, SES costs
roughly $0.10 per 1,000 emails. Setting up SES takes about 5 minutes: verify
your sending domain, request production access, and paste your access keys
into Mailblast.

### Can I import my existing subscriber lists?

Yes. Upload a CSV file with subscriber data and Mailblast handles the rest:
it imports name and email, removes duplicates against existing lists, and
respects any prior unsubscribes you flag in the import file. Importing
70,000 subscribers and sending your first campaign the same day is a
standard onboarding flow. Bounces and complaints from prior providers can
be uploaded as a suppression list so a fresh start does not damage your
sender reputation.

### What happens to email bounces and complaints?

Mailblast automatically processes bounce and complaint notifications from
Amazon SES via SNS, so you never have to babysit your sender reputation
manually. Hard-bounced and complaint addresses are suppressed from all
future campaigns the instant the notification arrives, protecting your SES
account standing and domain reputation. Per-campaign reports break out
bounce, complaint, open, and click rates in real time.

## Contact

- Support: contact@mailblast.io
- Website: https://www.mailblast.io
- Response time: within 24 hours